SIVAJI-THE BOSS

14 June 07 ,Talk of the town..nai,..TALK OF THE COUNTRY was about the style samrat of Indian movies, the young n energetic 55 year old super star.Sivaji is not just a treat for frenzied fans of the super star but for all.Shankar the most stylish director of south is one who always takes a very common subject and presents it in an uncommon way.The Rajini/Shankar combination and the viral marketing they adopted caught on like wild fire.From a 1 year old to a 65 year old everyone responded to sivaji alike. Every one wants to go to the movie and they want to go in the first week.On the first three days, the movie was screened close to 20 hours. The last show of the day ended at 3.45 am and i was one of those who drove back home at 4 am .It is stunning to witness the buzz created for SIVAJI. Some of the IT firms had purchased tickets paying more than a lakh and had given it to their employees - the HR guys claim that to be a strategy adopted to remove the stress and of course a motivational technique.The media played its part very well by creating hype and caught the attention of the viewers eyeballs.The price of the ticket being so high is not an issue for many.Hold, i never came across anyone asking for a pirated video version.Going to Sivaji is like going to a carnival.Hats off to shankar.. he is one of the best brains who has understood the marketing game very well and is using all the techniques to capitalise the power of Rajni. The superstar is blessed with a magical power with which he is able to cast a spell on even a year old kid,this had fetched him the super brand title of Indian cinema. Who else in Indian cinema could fetch 17 crores for a single movie(Big B n King Khan earns less) and who else has the audacity to say if there is a loss he will repay the money.Now i have got a great subject to delve into , it is MOVIE MARKETING. Sign in your views on SIVAJI -The boss.