Showing posts with label GRDSCIB GRD. Show all posts
Showing posts with label GRDSCIB GRD. Show all posts

Sunday, 14 June 2009

COLORS

I chased rainbows as a kid and colors always fascinate me...and this article is a reflection of my color test in face book. I rarely participate in any personality test; since colors excite me...i took this test only to be colored in RED… (Though Black and Blue are my favorites). Hey, this world is very colorful and you look around countries, flags, sports teams, politics, beliefs, brands, people and dreams are of different shades of color. We are programmed to notice colors and it has the power to influence our moods.Color the space by checking brandthinkmarketingdo.com

Monday, 18 May 2009

ZOO ZOO - icon of the summer

Heat is on..Sounds of Summer ..this year it was the Election and IPL which took every one in India by storm and all of us had a tough time coz of the media clutter which was highlighting only these two issues. The refreshing idea during this summer was an advertisement which awestruck everyone...to know more about ZOO ZOO...surf brandthinkmarketingdo.com

Friday, 24 April 2009

MISS YOU..

To meet, to know, to love,to move around and then to part is the sad tale of human life. If we like to jog back on our memory lane..all of us refreshingly remember the most admired celebrity of all time. All of us who live in India universally love this celebrity.... to know more about this...surf brandthinkmarketingdo.com

Thursday, 16 April 2009

Just VOTE !!

Let us STOP worrying about those who came by the boat, let us START worrying about those who come though our vote... to know more about Just VOTE !!...surf brandthinkmarketingdo.com

Tuesday, 7 April 2009

IPL - What is Indian about it..!!

IPL is truly an eclectic mix of some of the best businessmen and Bollywood superstars in India - who each understand and interpret the business of sport in their own individual and inimitable styles....to know more about IPL...surf brandthinkmarketingdo.com

Friday, 27 March 2009

TATA NANO: NOW WITHIN REACH…

Wow,yew,Tata at last launches People’s car; Tata Nano, India’s least expensive car was launched. Nano have fulfilled the aspirations of many Indians in some what in trying circum-stances, many would have wondered if Nano would ever hit the road after it got sandwiched between two political parties. Mr.Ratan Tata, the one who walk the talk saidto know more about TATA NANO...surf brandthinkmarketingdo.com

Monday, 16 February 2009

Marketing LOVE..

What a way to Market Love and in turn marketing so many things connected to Love.A day to market, Love, Affection, Expression, Rose, Greeting cards, Gifts, Parties, Colors,Music,SMS, Hugs,Kisses and of course oneself.A great day for marketing - Valentine... to know more about this...surf brandthinkmarketingdo.com

Wednesday, 21 January 2009

SERVICE MARKETING

Hey, it is time for me to jump out of my New Year celebration (as if i was celebrating!!!) and blog my thoughts. I wanted to blog an interesting experience. The Global Brand Obama made history in 2008 and brought about “change-we believe in” is now on to” “Continuity the world believes in” and i blog this on the eve of Mr.Obama stepping into the white house on 20th January 2009 as the 44th President of United States...to know more about this...surf brandthinkmarketingdo.com

Monday, 17 November 2008

Global Headlines

After winning the presidential elections on 5th of November. Barack Obama appeared in the headlines.....to know more about Global Headlines...surf brandthinkmarketingdo.com

HAUNTED CELEBRATIONS

Back home it is a festival of lights….. It is Diwali; diwali is a festival India loves to celebrate after cricket. It is a celebration of newness and this is one of the sweetest functions of India... to know more about HAUNTED CELEBRATIONS...surf brandthinkmarketingdo.com

Friday, 16 May 2008

ACKNOWLEDGE

We arrived at Chennai on a hot, summer, weekday morning. My friend and I hired a taxi to take us to M/s.Mind studio -Brand Building Consultancy where we had to attend a 'Business Convention' at 10-15 a.m. sharp. We were in a hurry... to know more about ACKNOWLEDGE...surf brandthinkmarketingdo.com

Tuesday, 8 April 2008

IPL - CIRCUS

T20 brought IPL (or) ICL brought IPL either way it is going to bomb after its first episode. India is a cricket frenzied country, we breathe, eat, drink cricket. All of us talk about cricket,... to know more about IPL - CIRCUS...surf brandthinkmarketingdo.com

Sunday, 6 April 2008

WORDS OF WISDOM

"I have three visions for India" - Kalam's famous speech" I have three visions for India. In 3000 years of our history, people from all over the world have come and invaded us, captured our lands, conquered our minds. From Alexander onwards, The Greeks, the Turks, the Moguls, the Portuguese, the British, the French, the Dutch, all of them came and looted us, took over what was ours. Yet we have not done this to any other nation. We have not conquered anyone... to know more about WORDS OF WISDOM...surf brandthinkmarketingdo.com

Saturday, 20 October 2007

HOT STAR

The history of coffee is as rich as the brew itself, dating back more than a thousand years. The first coffee plants are said to have come from the Horn of Africa on the shores of the red sea.Originally, coffee beans were taken as a food and not as a beverage.to know more about HOT STAR...surf brandthinkmarketingdo.com

Thursday, 11 October 2007

RED

On 19th September my place turned RED.Another re branding is complete..Hutch is now Vodofon e.India becomes the 26th country in which vodofone is present.It has 200 million customers globally.When every one thought that the global tel com giant will do away with Hutch's cute little ambassador pug.The cute pug is retained by vodofone. The tag line 'Change is Good' is presented effectively.The brand change is effectively backed by a high profile campaign. All star channels continuously telecast ed only vodafone commercials for 24 hrs.This particular brand is changing its color very often, yup from orange to pink to RED.Lets wait and watch vodofones game plan.

Saturday, 6 October 2007

WOR(L)DLY DUEL

World over brands use opportunities to take pot shots between them.Marketing history is flooded with stories of their one-upmanship.Check this out for a starter: There was a board reading "coco-cola: Fourth floor," outside one of its India offices.Just a few inches above was a Pepsi board declaring "Pepsi everywhere"! Similarly, cricket world cup,96:After coco cola grabbed the official sponsorship,Pepsi ran ads: that said : 'Nothing official about it'. On the skies, after fine tuning the image makeover, Jet airways put up several billboards in mumbai declaring "WE'VE CHANGED".Instantly,kingfisher put up a billboard on top of it,reading "WE MADE THEM CHANGE".Jet had to pull out the Rs.90 lakh campaign,but kingfisher tag line still stands and also relevant. Big Bazaar, came out with some spoofy acts on its competitors,one of their print advertisement reads, " Shoppers! Stop.Make a smart choice! Saree's Rs..." another one " Change your lifestyle" and "Keep your west aside". They were calling their shots against Shoppers stop, Lifestyle and West side. Welcome to the world of guerrilla,ambush and direct hit marketing.Post those tales which you have come across.

CRICKET NEW AVATAR

Cricket from pure plain white which was played for five days mostly for a draw(TEST Matches) turned into colors , one day, and with a definite result(ONE Day matches).Cricket is going through another new format the T20.It is all about time,speed, aggression,power,boldness,fun and jubilation. I prefer to term it as slam bang cricket. Twenty20 cricket is a huge innovation which should over time expand the size of the market. It is, to use the language of marketing, a breakthrough product. Like all variants, there are fears that Twenty20 will cannibalize other established products. It’s not clear this would happen.It is a new format and it is here to stay, It is an entertainer and a great treat for the audience for they have a variety of SIXES,music and of course the dances.Cricketing legends observe that it is a sure threat to test cricket and onedayers. But all the formats will exist like, Rahul Dravid,Ganguly and Yuvaraj singh. T20 will soon be introduced in Asian games,common wealth games and Olympics ..which means we will very soon watch Chinese, japan es, Koreans, Germans, Italians, French ,Cameron,Argentina,Saudi Arabia and so many other countries playing cricket.Cricket will grow greater heights until then let the sixes fly.

All about Twenty20 cricket

*Twenty20 cricket was introduced in the UK in 2003 as a professional inter-county competition. A crowd of 26,500 turned up for the first T20 match at Lord’s, the largest attendance for a county game other than a one-day final since 1953.

*India was the last of the 10 Test-playing nations to debut in T20, beating South Africa by 6 wickets in Johannesburg on December 1, 2006.

* The highest and lowest team scores in T20 internationals are 221 and 79, both by Australia against England.

*England and the West Indies scored 401 in 40 overs at the Oval on June 28, 2007, the highest T20 match aggregate so far.

*Graeme Smith with 259 runs in 5 matches is the highest run scorer in Twenty20 international cricket.

*Paul Collingwood, captain of the England team has taken 9 wickets which is the highest by any bowler in this unique game.

*Australian skipper Ricky Ponting’s 98 not out is the highest score in an innings by any batsman in Twenty20 international cricket.

*The Wanderers stadium, Johannesburg in South Africa has hosted 4 Twenty20 international matches which is the highest for any ground in the world. The World Twenty20 championship final is also slated to be played at this ground.

*Marlon Samuels of West Indies has the highest strike rate of 202.17 in Twenty20 international cricket.

The new rules

*A no-ball costs 2 runs and the next delivery is a free hit.

*Each innings has a time limit of 75 minutes. For every over bowled after that, the batting side is credited an extra 6 runs.

*If a batsman fails to reach the crease within 90 seconds after the fall of a wicket, the bowling side gets 5 penalty runs.

*Fielding restrictions are applicable for the first 6 Overs of the innings.

*There’s a bowl-out as a tie-breaker, with 5 bowlers from each side delivering 2 balls each at an unguarded wicket.

Tuesday, 2 October 2007

MY HERO

My favorite hero of all times and the person whom i admire the most ?! I always admire respect and recognize talents. All of us should have come across variety of talents with different people. BUT I have come across a person who is the most talented person I have ever seen in my life. He was not just talented in one field; let it be sports, music, arts, theatre, poetry, photography,literature the list goes on. In sports he was a champion in Hockey, Table tennis, Discuss throw, Shot put and cross country race. If it is music he was trained in classical and western music and can play guitar, keyboard, violin, mandolin, and mouthorgan. When it comes to arts he is an artist whose paintings on nature is all over his room. He had staged a dozen stage shows and portrayed his acting skills. In the literary field he had published five book of poems the first one had the forward from the former president of India Mr.Zakhir Hussein and Dr.Radhakrishnan, he also published a collection of short stories apart from the books he published on communication and technical writing. He is an excellent orator who had won innumerable prizes at various forums. His colleagues nicked name him the WALKING Encyclopedia and LIVING Dictionary. He loved his teaching profession and was a born teacher. He was known for his determination, perseverance, simplicity, honesty and his profound knowledge. He lived for his family and always would sacrifice anything for his children. Am I not lucky to be born to this great man who was a class apart right until his last breath? He chiseled all of us by grooming the way we wanted to be. What I am today is because of my dad and mom. He is an integral part of all of us. He was and will be my torch bearer and shadow all through my life. He was always a thought leader and his foresightedness had made many of them raise eyebrows. I am proud to be the son of this multifaceted genius. MY DAD MY HERO.

Friday, 6 July 2007

CONVERGENCE

I...I...I....not ipod, it is steve jobs iphone. In the USA iphone created a ripple or a Storm ? .Either way apples iphone is the latest sensation, in a world where mobile phones and mp3 is used like wallets and car key (most essentials ?!).All of us are obsessed with phones and music and we are entering into stage where we can live without anything but not without a phone.The iPhone combines three products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device... to know more about CONVERGENCE...surf brandthinkmarketingdo.com

Thursday, 21 June 2007

SIVAJI-THE BOSS

14 June 07 ,Talk of the town..nai,..TALK OF THE COUNTRY was about the style samrat of Indian movies, the young n energetic 55 year old super star.Sivaji is not just a treat for frenzied fans of the super star but for all.Shankar the most stylish director of south is one who always takes a very common subject and presents it in an uncommon way.The Rajini/Shankar combination and the viral marketing they adopted caught on like wild fire.From a 1 year old to a 65 year old everyone responded to sivaji alike. Every one wants to go to the movie and they want to go in the first week.On the first three days, the movie was screened close to 20 hours. The last show of the day ended at 3.45 am and i was one of those who drove back home at 4 am .It is stunning to witness the buzz created for SIVAJI. Some of the IT firms had purchased tickets paying more than a lakh and had given it to their employees - the HR guys claim that to be a strategy adopted to remove the stress and of course a motivational technique.The media played its part very well by creating hype and caught the attention of the viewers eyeballs.The price of the ticket being so high is not an issue for many.Hold, i never came across anyone asking for a pirated video version.Going to Sivaji is like going to a carnival.Hats off to shankar.. he is one of the best brains who has understood the marketing game very well and is using all the techniques to capitalise the power of Rajni. The superstar is blessed with a magical power with which he is able to cast a spell on even a year old kid,this had fetched him the super brand title of Indian cinema. Who else in Indian cinema could fetch 17 crores for a single movie(Big B n King Khan earns less) and who else has the audacity to say if there is a loss he will repay the money.Now i have got a great subject to delve into , it is MOVIE MARKETING. Sign in your views on SIVAJI -The boss.