Brandthinkmarketingdo

Hi Readers !! Thank you for your wonderful response by visiting this blog spot of mine , commenting your insights and made this platform a great learning place. When i started blogging at this space i never dreamt that my blog will be viewed and read in 70 countries as on date. Amazing !! This encouragement of yours had made me to move on to a bigger platform www.brandthinkmarketingdo.com . I am happy to announce the launch of my new web space. Wishing to have your comments,ideas,criticism @ With Best regards Ram http://www.drkkr.com/

The Adventure Begins

When I was traveling in USA ten months back, there were two things that caught my attention; one is the Apple computers (in my part of the world only IPOD is famous) and the other one is 107 year old Harley Davidson. I always used to wonder when I can (forget about owning) drive Harley. When I got an opportunity I zoomed on the roads of Vicksburg. To read more about this blog, click http://brandthinkmarketingdo.com/?p=566

Dominos Launch @ its Peak

In the recent times sadly i haven't seen or heard any interesting launch (baring apple of course). The launch is becoming another same old ceremony like every other launch. The launch if creatively planned can get proper publicity and the brand can take off very well. I recently came across Domino's Launch which got due attention. Domino's have added another interesting dish in its menu; it is a chocolate cake with warm, flowing fudge inside called Chocolate Lava Crunch.Brands need to use it as a tool to Promote brands.Let us think different, let us practice how we can launch a new brand. The launch surely generated some promotion; it delivered the stuff to Mount St.Helens. Arriving by a helicopter the domino’s crew handed over 1000 cakes to tourists enjoying Views. Let us not underestimate the power of a great headline particularly when it comes to new product. Let us move out of the clutter of the same old launch story...let us do the launch with a difference.

COLORS

I chased rainbows as a kid and colors always fascinate me...and this article is a reflection of my color test in face book. I rarely participate in any personality test; since colors excite me...i took this test only to be colored in RED… (Though Black and Blue are my favorites). Hey, this world is very colorful and you look around countries, flags, sports teams, politics, beliefs, brands, people and dreams are of different shades of color. We are programmed to notice colors and it has the power to influence our moods.Color the space by checking brandthinkmarketingdo.com

ZOO ZOO - icon of the summer

Heat is on..Sounds of Summer ..this year it was the Election and IPL which took every one in India by storm and all of us had a tough time coz of the media clutter which was highlighting only these two issues. The refreshing idea during this summer was an advertisement which awestruck everyone...to know more about ZOO ZOO...surf brandthinkmarketingdo.com

MOVIE / BRAND - live in

We eat Brands, Drink Brands, watch Brands…Across the globe to push a brand to a customer, the easy way adopted by corporate is the use of celebrity. Celebrity endorsement is believed as the easiest and effective way of pushing up a brand. There is another strategy which is of late becoming very popular in brand strategy is branding through movies... to know more about MOVIE / BRAND...surf brandthinkmarketingdo.com

RACE

Hey, I am not going to blog about Formula 1,rather the biggest race of this decade. This race is the cynosure of all eyes. I am not talking about the euro cup nor about the Wimbledon nor the Olympics and for sure not on IPL. On the world stage, this race happens with the world watching it... to know more about RACE...surf brandthinkmarketingdo.com

Educational Branding

The word Brand instantly brings to our mind names connected with pedigrees that help to sell products.They are rarely, if ever associated with universities or the quality of education in universities... to know more about Educational Branding...surf brandthinkmarketingdo.com

POWER OF BRAND

When we think of December... what comes to our mind ?! Obviously Christmas. When we think about Christmas... what comes to our mind ?! It has to be Santa Claus. When we think about Santa... what comes to our mind ?!to know more about POWER OF BRAND...surf brandthinkmarketingdo.com

RED

On 19th September my place turned RED.Another re branding is complete..Hutch is now Vodofon e.India becomes the 26th country in which vodofone is present.It has 200 million customers globally.When every one thought that the global tel com giant will do away with Hutch's cute little ambassador pug.The cute pug is retained by vodofone. The tag line 'Change is Good' is presented effectively.The brand change is effectively backed by a high profile campaign. All star channels continuously telecast ed only vodafone commercials for 24 hrs.This particular brand is changing its color very often, yup from orange to pink to RED.Lets wait and watch vodofones game plan.

WOR(L)DLY DUEL

World over brands use opportunities to take pot shots between them.Marketing history is flooded with stories of their one-upmanship.Check this out for a starter: There was a board reading "coco-cola: Fourth floor," outside one of its India offices.Just a few inches above was a Pepsi board declaring "Pepsi everywhere"! Similarly, cricket world cup,96:After coco cola grabbed the official sponsorship,Pepsi ran ads: that said : 'Nothing official about it'. On the skies, after fine tuning the image makeover, Jet airways put up several billboards in mumbai declaring "WE'VE CHANGED".Instantly,kingfisher put up a billboard on top of it,reading "WE MADE THEM CHANGE".Jet had to pull out the Rs.90 lakh campaign,but kingfisher tag line still stands and also relevant. Big Bazaar, came out with some spoofy acts on its competitors,one of their print advertisement reads, " Shoppers! Stop.Make a smart choice! Saree's Rs..." another one " Change your lifestyle" and "Keep your west aside". They were calling their shots against Shoppers stop, Lifestyle and West side. Welcome to the world of guerrilla,ambush and direct hit marketing.Post those tales which you have come across.

CONVERGENCE

I...I...I....not ipod, it is steve jobs iphone. In the USA iphone created a ripple or a Storm ? .Either way apples iphone is the latest sensation, in a world where mobile phones and mp3 is used like wallets and car key (most essentials ?!).All of us are obsessed with phones and music and we are entering into stage where we can live without anything but not without a phone.The iPhone combines three products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device... to know more about CONVERGENCE...surf brandthinkmarketingdo.com