Brandthinkmarketingdo

Hi Readers !! Thank you for your wonderful response by visiting this blog spot of mine , commenting your insights and made this platform a great learning place. When i started blogging at this space i never dreamt that my blog will be viewed and read in 70 countries as on date. Amazing !! This encouragement of yours had made me to move on to a bigger platform www.brandthinkmarketingdo.com . I am happy to announce the launch of my new web space. Wishing to have your comments,ideas,criticism @ With Best regards Ram http://www.drkkr.com/

Dominos Launch @ its Peak

In the recent times sadly i haven't seen or heard any interesting launch (baring apple of course). The launch is becoming another same old ceremony like every other launch. The launch if creatively planned can get proper publicity and the brand can take off very well. I recently came across Domino's Launch which got due attention. Domino's have added another interesting dish in its menu; it is a chocolate cake with warm, flowing fudge inside called Chocolate Lava Crunch.Brands need to use it as a tool to Promote brands.Let us think different, let us practice how we can launch a new brand. The launch surely generated some promotion; it delivered the stuff to Mount St.Helens. Arriving by a helicopter the domino’s crew handed over 1000 cakes to tourists enjoying Views. Let us not underestimate the power of a great headline particularly when it comes to new product. Let us move out of the clutter of the same old launch story...let us do the launch with a difference.

MY LOVE

Hey, I am not sure if it is Love at first sight (or) Blind love…. But I am sure we are in love for the past ten years and our love is still fresh and strong and we have come to a stage, where I cannot imagine of a life (not even a day) without my love...(TO KNOW MORE ABOUT IT visit ..) brandthinkmarketingdo.com After reading about MY LOVE post your comments..

COLORS

I chased rainbows as a kid and colors always fascinate me...and this article is a reflection of my color test in face book. I rarely participate in any personality test; since colors excite me...i took this test only to be colored in RED… (Though Black and Blue are my favorites). Hey, this world is very colorful and you look around countries, flags, sports teams, politics, beliefs, brands, people and dreams are of different shades of color. We are programmed to notice colors and it has the power to influence our moods.Color the space by checking brandthinkmarketingdo.com

MISS YOU..

To meet, to know, to love,to move around and then to part is the sad tale of human life. If we like to jog back on our memory lane..all of us refreshingly remember the most admired celebrity of all time. All of us who live in India universally love this celebrity.... to know more about this...surf brandthinkmarketingdo.com

Just VOTE !!

Let us STOP worrying about those who came by the boat, let us START worrying about those who come though our vote... to know more about Just VOTE !!...surf brandthinkmarketingdo.com

IPL - What is Indian about it..!!

IPL is truly an eclectic mix of some of the best businessmen and Bollywood superstars in India - who each understand and interpret the business of sport in their own individual and inimitable styles....to know more about IPL...surf brandthinkmarketingdo.com

TATA NANO: NOW WITHIN REACH…

Wow,yew,Tata at last launches People’s car; Tata Nano, India’s least expensive car was launched. Nano have fulfilled the aspirations of many Indians in some what in trying circum-stances, many would have wondered if Nano would ever hit the road after it got sandwiched between two political parties. Mr.Ratan Tata, the one who walk the talk saidto know more about TATA NANO...surf brandthinkmarketingdo.com

Marketing LOVE..

What a way to Market Love and in turn marketing so many things connected to Love.A day to market, Love, Affection, Expression, Rose, Greeting cards, Gifts, Parties, Colors,Music,SMS, Hugs,Kisses and of course oneself.A great day for marketing - Valentine... to know more about this...surf brandthinkmarketingdo.com

Indian Higher Education !!

The world’s best educators are from India, but it is same time to bring about refreshing change in the portals of Higher Education in India. The world is changing but the change is not significant in Indian Higher Education...to know more about Indian Higher Education !!...surf brandthinkmarketingdo.com

LORD OF MUSIC - A.R.RAHMAN

The world loves to emote with music, and my favourite pastime is listening to music . I am one of those who travelled from audio cassettes to Cd's to MP3 players and then downloading music and now into ipod's. The transition that has happened in the music world is quite startling. I have grown up listening A.R.Rahman.... to know more about A.R.RAHMAN...surf brandthinkmarketingdo.com

SERVICE MARKETING

Hey, it is time for me to jump out of my New Year celebration (as if i was celebrating!!!) and blog my thoughts. I wanted to blog an interesting experience. The Global Brand Obama made history in 2008 and brought about “change-we believe in” is now on to” “Continuity the world believes in” and i blog this on the eve of Mr.Obama stepping into the white house on 20th January 2009 as the 44th President of United States...to know more about this...surf brandthinkmarketingdo.com

MOVIE / BRAND - live in

We eat Brands, Drink Brands, watch Brands…Across the globe to push a brand to a customer, the easy way adopted by corporate is the use of celebrity. Celebrity endorsement is believed as the easiest and effective way of pushing up a brand. There is another strategy which is of late becoming very popular in brand strategy is branding through movies... to know more about MOVIE / BRAND...surf brandthinkmarketingdo.com

BOMBAY BOMBER

It is a sense of pride nor is it a sense of achievement !? You call it either way but we can place our(India) head in pride after the recent terror attacks and the down swing of the economy and landslide of sen sex. I am blogging minutes after the pride of India Sachin Tendulkar smashing the ball to a boundary to make India defeat England.... to know more about BOMBAY BOMBER...surf brandthinkmarketingdo.com

JEWEL OF INDIA

My brain is getting jammed between my nostalgic memories and what i witness in front of my eyes - it has been 38 hours i am glued in front of the television under shock... to know more about JEWEL OF INDIA...surf brandthinkmarketingdo.com

RACE

Hey, I am not going to blog about Formula 1,rather the biggest race of this decade. This race is the cynosure of all eyes. I am not talking about the euro cup nor about the Wimbledon nor the Olympics and for sure not on IPL. On the world stage, this race happens with the world watching it... to know more about RACE...surf brandthinkmarketingdo.com

WOR(L)DLY DUEL

World over brands use opportunities to take pot shots between them.Marketing history is flooded with stories of their one-upmanship.Check this out for a starter: There was a board reading "coco-cola: Fourth floor," outside one of its India offices.Just a few inches above was a Pepsi board declaring "Pepsi everywhere"! Similarly, cricket world cup,96:After coco cola grabbed the official sponsorship,Pepsi ran ads: that said : 'Nothing official about it'. On the skies, after fine tuning the image makeover, Jet airways put up several billboards in mumbai declaring "WE'VE CHANGED".Instantly,kingfisher put up a billboard on top of it,reading "WE MADE THEM CHANGE".Jet had to pull out the Rs.90 lakh campaign,but kingfisher tag line still stands and also relevant. Big Bazaar, came out with some spoofy acts on its competitors,one of their print advertisement reads, " Shoppers! Stop.Make a smart choice! Saree's Rs..." another one " Change your lifestyle" and "Keep your west aside". They were calling their shots against Shoppers stop, Lifestyle and West side. Welcome to the world of guerrilla,ambush and direct hit marketing.Post those tales which you have come across.