ICONIC BRAND - MJ

Michael Jackson ... "The way you make me feel bad...” I grew up watching “King of Pop” Michael Jackson, his artistry and magnetism changed the music landscape forever. His moon walk , body movements and his original style had earned him millions of admirers across the globe. Michael Jackson shocked the world not only by his albums but also by his death. He became a world sensation by his record setting sales of “Thriller”, “Billie Jean” and “Beat It” ..to know more about MJ...surf brandthinkmarketingdo.com

Just VOTE !!

Let us STOP worrying about those who came by the boat, let us START worrying about those who come though our vote... to know more about Just VOTE !!...surf brandthinkmarketingdo.com

Marketing LOVE..

What a way to Market Love and in turn marketing so many things connected to Love.A day to market, Love, Affection, Expression, Rose, Greeting cards, Gifts, Parties, Colors,Music,SMS, Hugs,Kisses and of course oneself.A great day for marketing - Valentine... to know more about this...surf brandthinkmarketingdo.com

Indian Higher Education !!

The world’s best educators are from India, but it is same time to bring about refreshing change in the portals of Higher Education in India. The world is changing but the change is not significant in Indian Higher Education...to know more about Indian Higher Education !!...surf brandthinkmarketingdo.com

LORD OF MUSIC - A.R.RAHMAN

The world loves to emote with music, and my favourite pastime is listening to music . I am one of those who travelled from audio cassettes to Cd's to MP3 players and then downloading music and now into ipod's. The transition that has happened in the music world is quite startling. I have grown up listening A.R.Rahman.... to know more about A.R.RAHMAN...surf brandthinkmarketingdo.com

SERVICE MARKETING

Hey, it is time for me to jump out of my New Year celebration (as if i was celebrating!!!) and blog my thoughts. I wanted to blog an interesting experience. The Global Brand Obama made history in 2008 and brought about “change-we believe in” is now on to” “Continuity the world believes in” and i blog this on the eve of Mr.Obama stepping into the white house on 20th January 2009 as the 44th President of United States...to know more about this...surf brandthinkmarketingdo.com

Global Headlines

After winning the presidential elections on 5th of November. Barack Obama appeared in the headlines.....to know more about Global Headlines...surf brandthinkmarketingdo.com

HAUNTED CELEBRATIONS

Back home it is a festival of lights….. It is Diwali; diwali is a festival India loves to celebrate after cricket. It is a celebration of newness and this is one of the sweetest functions of India... to know more about HAUNTED CELEBRATIONS...surf brandthinkmarketingdo.com

Tools For Thinking

Human actions, attitudes, achievements and failures are all the products of our ability to think. Unfortunately the process of thinking is taken for granted by most of us, who either admire or condemn the products of thinking... to know more about Tools For Thinking...surf brandthinkmarketingdo.com

BRANDS BATTLING FOR EVENTS

The world today is racing against time and every marketer is striving so hard to seek the attention of the customers. From local brands to Big Brands, the one aim is to capture the attention of the customer... to know more about BRANDS BATTLING FOR EVENTS...surf brandthinkmarketingdo.com

CELEBRITY BRANDING

Branding came into existence to create an identity about the product and the craftsmen who made it, in the minds of a consumer. But today in order to attract consumers instantly register the brand in their minds, celebrities like Tiger Woods, Britney Spears and Sachin Tendulkar are roped in... to know more about CELEBRITY BRANDING...surf brandthinkmarketingdo.com

RETAIL - The Next INTHING in India

The Indian retail industry is only now beginning to evolve in line with the transformation that has swept other large economies. Fifty years of restricting the consumer...to know more about RETAIL...surf brandthinkmarketingdo.com

TEACHING FOR JOB FITMENT

IT IS common knowledge that traditional classroom teaching is information-oriented and based on directions given to individual students...to know more about this...surf brandthinkmarketingdo.com

MY HERO

My favorite hero of all times and the person whom i admire the most ?! I always admire respect and recognize talents. All of us should have come across variety of talents with different people. BUT I have come across a person who is the most talented person I have ever seen in my life. He was not just talented in one field; let it be sports, music, arts, theatre, poetry, photography,literature the list goes on. In sports he was a champion in Hockey, Table tennis, Discuss throw, Shot put and cross country race. If it is music he was trained in classical and western music and can play guitar, keyboard, violin, mandolin, and mouthorgan. When it comes to arts he is an artist whose paintings on nature is all over his room. He had staged a dozen stage shows and portrayed his acting skills. In the literary field he had published five book of poems the first one had the forward from the former president of India Mr.Zakhir Hussein and Dr.Radhakrishnan, he also published a collection of short stories apart from the books he published on communication and technical writing. He is an excellent orator who had won innumerable prizes at various forums. His colleagues nicked name him the WALKING Encyclopedia and LIVING Dictionary. He loved his teaching profession and was a born teacher. He was known for his determination, perseverance, simplicity, honesty and his profound knowledge. He lived for his family and always would sacrifice anything for his children. Am I not lucky to be born to this great man who was a class apart right until his last breath? He chiseled all of us by grooming the way we wanted to be. What I am today is because of my dad and mom. He is an integral part of all of us. He was and will be my torch bearer and shadow all through my life. He was always a thought leader and his foresightedness had made many of them raise eyebrows. I am proud to be the son of this multifaceted genius. MY DAD MY HERO.

EAT..DRINK...BREATHE...ONLY CRICKET

The biggest entertainment of India for this year is CRICKET.The men in blue at the Caribbean islands will be the cynosure of all eyes. ( Its time for Politicians and movie makers to relax).Every one in this country for the next 45 days will be chewing just cricket. Brands,advertisers and marketers will be crushing their brains to be associated with world cup. Ambush marketing it is called as is the order of the day. Brands from cola to car to razor to televisions to insurance to sim cards to chocolates to tyres and of course all of us will be part of this event for the next seven weeks. Its time ... these architects behind Brands make the brand move away from the clutter and try to present them creatively to seek the attention and the wallet of the consumer. Ambush marketing is very effective if the strategy is effective. This world cup will make more Indian households to move towards Tata Sky (the active sport feature is very interesting) and Plasma Tv. I predict these two brands will maximize their sales followed by the travel and tourism industry which will spin off with more Indians travelling towards Caribbean islands to enjoy the, Beaches, Bear,Black and of course cricket.Am i too optimistic !!!! (seven weeks if we should chew cricket then India should be there in the last four -right?!). I bet - the one that is to win the world cup is !!!!!!!!!! why break the suspense(huh), the blue eyed boys -are the Indians and the South Africans. But like the billions of us i will be worshiping cricket and the win for India,bcoz here '' Cricket is a religion''. I am surprised why the govt of India still holds Hockey as our national game. Its time we call a spade a spade.(oh,lemme save that concept for my next blog).Come on folks lets Cheer TEAM INDIA since this is the best team of the World cup and the best ever team from India to the world cup. Join me in cheering the MEN IN BLUE.

DADA - HATS OFF

AXED,DROPPED,OUSTED,UNFIT,NONPERFORMER,SHOULD RETIRE, DUMPED, SIDELINED, NOT IN THE SCHEME OF THINGS,blah..blah..blah,every one connected, disconnected or unconnected with cricket WROTE OFF SAURAV GANGULY. The worste comments came from the so called coach and the chief selector and ofcourse the bunch of jokers of BCCI.There cant be a cricketer(the most successful captain) who could be treated this worse.The man who took the team to the finals of the worldcup after kapildev was made to carry drinks for the players. The man who taught us how to celebrate success was disgraced. Indians basically give up easily..come on INDIA learn from GANGULY how to bounce back to glory.Learn the never say die attitude.HE has made his willow to do the talking,he was the highest run getter in the most difficult pitches at south africa and when asked to open the one day international after two years - scored a swushbuckling 98runs. This man is undoubtedly the DADA of indian cricket.Cheers to the die hard fans of DADA...When the going gets tough,only the tough gets going.Business schools should bring a case study on GANGULY.

SELLEBRITY BRANDING-does it work ? !

People are bombarded with innumerable messages every day. news papers, tv commercials,hoardings,fm radio and ofcourse the internet not forgetting the mobile marketing. we are immersed in an information clutter.Under the pretext of differentiation and to grab the attention of the consumers suddenly loads of celebrities are rolled to endorse not just brands,but also political parties and non profit organisations. Do the celebrities really SELL ???