Indian Logistics Lesson

Mumbai is a big city extended up to 74 kilometers. The employees reside at one corner and offices are at another corner. They reach office only if they start before Sun- rise. What about their mid day meal? Some of them might not be having financial capability to go to hotels. The food in hotels may not be as per their taste and requirement. For such employees Dabawalas are the ray of hope. They are supplying homely food to Lakhs of Mumbai citizens. The dabbawala originated when a person named Mahadeo Havaji Bachche started the lunch delivery service with about hundred men. Nowadays, Indian businessmen are the main customers for the dabbawalas, and the service often includes cooking as well as delivery. Here is a clutch of statistics that reveals the task that the dabbawallas are up to. * History: Started in 1880 * Avg. Literacy Rate: 8th Grade Schooling * Avg. area coverage: 60 Km per Tiffin Box * Employee Strength: 5000 * Number of Tiffin’s: 200000 Tiffin Boxes i.e. 400000 transactions every day. * Time taken: 3 hrs (9 am – 12 pm delivery of carriers, 2 pm – 5 pm collection of empty carriers) * Cost of service: Rs.200/month * Turnover: Rs.50 crore per month approx. The dabbawalas have received recognition worldwide, especially after Prince Charles visited the Mumbai Church gate Station to interact with them after they got the Six Sigma certification. However, certifications matter little to the dabbwala. What is more important to him is that the dabba should reach the customer and he or she should feel satisfied. The New York Times reported in 2007 that the 125 year old dabbawala industry continues to grow at a rate of 5-10% per year. They have been ranked by Forbes magazine at par with Motorola and general electric company for quality assurance. All those employed with dabbawalas are simple men who wear white shirts and pants and Gandhi caps stun the corporate with their commitment in spite of not having great marketing budget. This simple but complex business model was adopted by big MNCs only to withdraw their services. It is not just the leader of our nation Gandhi but also the men who wear his cap and work passionately seems to be INVINCIBLE.

BRANDS BATTLING FOR EVENTS

The world today is racing against time and every marketer is striving so hard to seek the attention of the customers. From local brands to Big Brands, the one aim is to capture the attention of the customer... to know more about BRANDS BATTLING FOR EVENTS...surf brandthinkmarketingdo.com

CELEBRITY BRANDING

Branding came into existence to create an identity about the product and the craftsmen who made it, in the minds of a consumer. But today in order to attract consumers instantly register the brand in their minds, celebrities like Tiger Woods, Britney Spears and Sachin Tendulkar are roped in... to know more about CELEBRITY BRANDING...surf brandthinkmarketingdo.com

RETAIL - The Next INTHING in India

The Indian retail industry is only now beginning to evolve in line with the transformation that has swept other large economies. Fifty years of restricting the consumer...to know more about RETAIL...surf brandthinkmarketingdo.com

POWER OF BRAND

When we think of December... what comes to our mind ?! Obviously Christmas. When we think about Christmas... what comes to our mind ?! It has to be Santa Claus. When we think about Santa... what comes to our mind ?!to know more about POWER OF BRAND...surf brandthinkmarketingdo.com

CHAKDE INDIA

India Shining....Rupee gaining momentum,Sensex shooting up sky high, Multinationals marching towards India, India has become the cynosire of all eyes.Now Indians set US corporate ladder on fire.It is interesting to witness good number of Indians at the top slot of the Fortune 500 companies. The Indian Brigade that rules the world are Vikram Pandit CEO, Citi group, Indra Nooyi CEO, Pepsi co, Arun Sarin CEO, Vodafone, Ramani Iyer CEO, Hartford Financial, Shantanu Narayen CEO Adobe systems. It is truly incredible, and it is time for us to believe ourselves.The list i have mentioned is just a tip of the iceberg, we have a huge load of doctors, teachers, software engineers,artists,scientists, entrepreneurs,musicians, sportsmen ruling the world. We have a few learned politicians also(very few)..India to be a real super power we need to work on few things which needs to be given prime importance, they are : 1. EDUCATION, 2.POVERTY, 3. HEALTH CARE...but to clean up the system and take this country to greater heights we need a lot of youngsters to open up and participate in the electoral and public issues, after all we are a democratic country aren't we ?!

YOUTH ICON

JEANS - The most preferred, most admired ,and the most popular garment of the world.Woven from cotton grown as far afield as Zimbabwe, Turkey or china, more than three billion meters of denim each year go into producing 1.7 billion pairs of jeans...to know more about YOUTH ICON...surf brandthinkmarketingdo.com