EAT..DRINK...BREATHE...ONLY CRICKET

The biggest entertainment of India for this year is CRICKET.The men in blue at the Caribbean islands will be the cynosure of all eyes. ( Its time for Politicians and movie makers to relax).Every one in this country for the next 45 days will be chewing just cricket. Brands,advertisers and marketers will be crushing their brains to be associated with world cup. Ambush marketing it is called as is the order of the day. Brands from cola to car to razor to televisions to insurance to sim cards to chocolates to tyres and of course all of us will be part of this event for the next seven weeks. Its time ... these architects behind Brands make the brand move away from the clutter and try to present them creatively to seek the attention and the wallet of the consumer. Ambush marketing is very effective if the strategy is effective. This world cup will make more Indian households to move towards Tata Sky (the active sport feature is very interesting) and Plasma Tv. I predict these two brands will maximize their sales followed by the travel and tourism industry which will spin off with more Indians travelling towards Caribbean islands to enjoy the, Beaches, Bear,Black and of course cricket.Am i too optimistic !!!! (seven weeks if we should chew cricket then India should be there in the last four -right?!). I bet - the one that is to win the world cup is !!!!!!!!!! why break the suspense(huh), the blue eyed boys -are the Indians and the South Africans. But like the billions of us i will be worshiping cricket and the win for India,bcoz here '' Cricket is a religion''. I am surprised why the govt of India still holds Hockey as our national game. Its time we call a spade a spade.(oh,lemme save that concept for my next blog).Come on folks lets Cheer TEAM INDIA since this is the best team of the World cup and the best ever team from India to the world cup. Join me in cheering the MEN IN BLUE.