TEACHING FOR JOB FITMENT

IT IS common knowledge that traditional classroom teaching is information-oriented and based on directions given to individual students...to know more about this...surf brandthinkmarketingdo.com

HOT STAR

The history of coffee is as rich as the brew itself, dating back more than a thousand years. The first coffee plants are said to have come from the Horn of Africa on the shores of the red sea.Originally, coffee beans were taken as a food and not as a beverage.to know more about HOT STAR...surf brandthinkmarketingdo.com

RED

On 19th September my place turned RED.Another re branding is complete..Hutch is now Vodofon e.India becomes the 26th country in which vodofone is present.It has 200 million customers globally.When every one thought that the global tel com giant will do away with Hutch's cute little ambassador pug.The cute pug is retained by vodofone. The tag line 'Change is Good' is presented effectively.The brand change is effectively backed by a high profile campaign. All star channels continuously telecast ed only vodafone commercials for 24 hrs.This particular brand is changing its color very often, yup from orange to pink to RED.Lets wait and watch vodofones game plan.

WOR(L)DLY DUEL

World over brands use opportunities to take pot shots between them.Marketing history is flooded with stories of their one-upmanship.Check this out for a starter: There was a board reading "coco-cola: Fourth floor," outside one of its India offices.Just a few inches above was a Pepsi board declaring "Pepsi everywhere"! Similarly, cricket world cup,96:After coco cola grabbed the official sponsorship,Pepsi ran ads: that said : 'Nothing official about it'. On the skies, after fine tuning the image makeover, Jet airways put up several billboards in mumbai declaring "WE'VE CHANGED".Instantly,kingfisher put up a billboard on top of it,reading "WE MADE THEM CHANGE".Jet had to pull out the Rs.90 lakh campaign,but kingfisher tag line still stands and also relevant. Big Bazaar, came out with some spoofy acts on its competitors,one of their print advertisement reads, " Shoppers! Stop.Make a smart choice! Saree's Rs..." another one " Change your lifestyle" and "Keep your west aside". They were calling their shots against Shoppers stop, Lifestyle and West side. Welcome to the world of guerrilla,ambush and direct hit marketing.Post those tales which you have come across.

CRICKET NEW AVATAR

Cricket from pure plain white which was played for five days mostly for a draw(TEST Matches) turned into colors , one day, and with a definite result(ONE Day matches).Cricket is going through another new format the T20.It is all about time,speed, aggression,power,boldness,fun and jubilation. I prefer to term it as slam bang cricket. Twenty20 cricket is a huge innovation which should over time expand the size of the market. It is, to use the language of marketing, a breakthrough product. Like all variants, there are fears that Twenty20 will cannibalize other established products. It’s not clear this would happen.It is a new format and it is here to stay, It is an entertainer and a great treat for the audience for they have a variety of SIXES,music and of course the dances.Cricketing legends observe that it is a sure threat to test cricket and onedayers. But all the formats will exist like, Rahul Dravid,Ganguly and Yuvaraj singh. T20 will soon be introduced in Asian games,common wealth games and Olympics ..which means we will very soon watch Chinese, japan es, Koreans, Germans, Italians, French ,Cameron,Argentina,Saudi Arabia and so many other countries playing cricket.Cricket will grow greater heights until then let the sixes fly.

All about Twenty20 cricket

*Twenty20 cricket was introduced in the UK in 2003 as a professional inter-county competition. A crowd of 26,500 turned up for the first T20 match at Lord’s, the largest attendance for a county game other than a one-day final since 1953.

*India was the last of the 10 Test-playing nations to debut in T20, beating South Africa by 6 wickets in Johannesburg on December 1, 2006.

* The highest and lowest team scores in T20 internationals are 221 and 79, both by Australia against England.

*England and the West Indies scored 401 in 40 overs at the Oval on June 28, 2007, the highest T20 match aggregate so far.

*Graeme Smith with 259 runs in 5 matches is the highest run scorer in Twenty20 international cricket.

*Paul Collingwood, captain of the England team has taken 9 wickets which is the highest by any bowler in this unique game.

*Australian skipper Ricky Ponting’s 98 not out is the highest score in an innings by any batsman in Twenty20 international cricket.

*The Wanderers stadium, Johannesburg in South Africa has hosted 4 Twenty20 international matches which is the highest for any ground in the world. The World Twenty20 championship final is also slated to be played at this ground.

*Marlon Samuels of West Indies has the highest strike rate of 202.17 in Twenty20 international cricket.

The new rules

*A no-ball costs 2 runs and the next delivery is a free hit.

*Each innings has a time limit of 75 minutes. For every over bowled after that, the batting side is credited an extra 6 runs.

*If a batsman fails to reach the crease within 90 seconds after the fall of a wicket, the bowling side gets 5 penalty runs.

*Fielding restrictions are applicable for the first 6 Overs of the innings.

*There’s a bowl-out as a tie-breaker, with 5 bowlers from each side delivering 2 balls each at an unguarded wicket.

MY HERO

My favorite hero of all times and the person whom i admire the most ?! I always admire respect and recognize talents. All of us should have come across variety of talents with different people. BUT I have come across a person who is the most talented person I have ever seen in my life. He was not just talented in one field; let it be sports, music, arts, theatre, poetry, photography,literature the list goes on. In sports he was a champion in Hockey, Table tennis, Discuss throw, Shot put and cross country race. If it is music he was trained in classical and western music and can play guitar, keyboard, violin, mandolin, and mouthorgan. When it comes to arts he is an artist whose paintings on nature is all over his room. He had staged a dozen stage shows and portrayed his acting skills. In the literary field he had published five book of poems the first one had the forward from the former president of India Mr.Zakhir Hussein and Dr.Radhakrishnan, he also published a collection of short stories apart from the books he published on communication and technical writing. He is an excellent orator who had won innumerable prizes at various forums. His colleagues nicked name him the WALKING Encyclopedia and LIVING Dictionary. He loved his teaching profession and was a born teacher. He was known for his determination, perseverance, simplicity, honesty and his profound knowledge. He lived for his family and always would sacrifice anything for his children. Am I not lucky to be born to this great man who was a class apart right until his last breath? He chiseled all of us by grooming the way we wanted to be. What I am today is because of my dad and mom. He is an integral part of all of us. He was and will be my torch bearer and shadow all through my life. He was always a thought leader and his foresightedness had made many of them raise eyebrows. I am proud to be the son of this multifaceted genius. MY DAD MY HERO.