Thursday, 11 October 2007

RED

On 19th September my place turned RED.Another re branding is complete..Hutch is now Vodofon e.India becomes the 26th country in which vodofone is present.It has 200 million customers globally.When every one thought that the global tel com giant will do away with Hutch's cute little ambassador pug.The cute pug is retained by vodofone. The tag line 'Change is Good' is presented effectively.The brand change is effectively backed by a high profile campaign. All star channels continuously telecast ed only vodafone commercials for 24 hrs.This particular brand is changing its color very often, yup from orange to pink to RED.Lets wait and watch vodofones game plan.

No comments: