Dominos Launch @ its Peak

In the recent times sadly i haven't seen or heard any interesting launch (baring apple of course). The launch is becoming another same old ceremony like every other launch. The launch if creatively planned can get proper publicity and the brand can take off very well. I recently came across Domino's Launch which got due attention. Domino's have added another interesting dish in its menu; it is a chocolate cake with warm, flowing fudge inside called Chocolate Lava Crunch.Brands need to use it as a tool to Promote brands.Let us think different, let us practice how we can launch a new brand. The launch surely generated some promotion; it delivered the stuff to Mount St.Helens. Arriving by a helicopter the domino’s crew handed over 1000 cakes to tourists enjoying Views. Let us not underestimate the power of a great headline particularly when it comes to new product. Let us move out of the clutter of the same old launch story...let us do the launch with a difference.