SIVAJI-THE BOSS

14 June 07 ,Talk of the town..nai,..TALK OF THE COUNTRY was about the style samrat of Indian movies, the young n energetic 55 year old super star.Sivaji is not just a treat for frenzied fans of the super star but for all.Shankar the most stylish director of south is one who always takes a very common subject and presents it in an uncommon way.The Rajini/Shankar combination and the viral marketing they adopted caught on like wild fire.From a 1 year old to a 65 year old everyone responded to sivaji alike. Every one wants to go to the movie and they want to go in the first week.On the first three days, the movie was screened close to 20 hours. The last show of the day ended at 3.45 am and i was one of those who drove back home at 4 am .It is stunning to witness the buzz created for SIVAJI. Some of the IT firms had purchased tickets paying more than a lakh and had given it to their employees - the HR guys claim that to be a strategy adopted to remove the stress and of course a motivational technique.The media played its part very well by creating hype and caught the attention of the viewers eyeballs.The price of the ticket being so high is not an issue for many.Hold, i never came across anyone asking for a pirated video version.Going to Sivaji is like going to a carnival.Hats off to shankar.. he is one of the best brains who has understood the marketing game very well and is using all the techniques to capitalise the power of Rajni. The superstar is blessed with a magical power with which he is able to cast a spell on even a year old kid,this had fetched him the super brand title of Indian cinema. Who else in Indian cinema could fetch 17 crores for a single movie(Big B n King Khan earns less) and who else has the audacity to say if there is a loss he will repay the money.Now i have got a great subject to delve into , it is MOVIE MARKETING. Sign in your views on SIVAJI -The boss.

REEL ESTATE !?!

An average Indians big dream today is to own their own house...from a match box apartment to a palatial bungalow, it varies from person to person. Everyone just need their own shade n shelter. A couple of years back i saw flashy advertisements from the nationalised banks to the private banks chasing the customers to provide them the loans to build their dream house. The Real estate got up from its deep slumber to cash the dreams of the average Indian.The MNCs , Software Parks, Slimy brokers, Raising cost of materials and increasing bank interest had made the dreams to remain just as dreams.I tried to sneak into the real estate to gain the first hand information and found it to be shocking.A double bed room flat 900 sq.ft was quoted 75 lakhs not in mumbai...it is down south,yup..Coimbatore. With some predictions and media hype every single space of Coimbatore is quoted at an exorbitant price. The costs are sky rocketing and the real estate has turned out into REEL ESTATE.I hope in the next election the focal point of the campaigning for many political parties is to bring down the land/flat prices or are we going to be offered free flats.Waiting for the bubble to burst. Wish to have your views towards REAL ESTATE.

EYEDEA !!!!!

Brilliant ideas work well in every space of our life. Creativity makes life lot more colourful. In an age of my space, you tube, email , mobile and all other techno jingo...here is a brilliant work from the Australian post... to know more about EYEDEA !!!!!...surf brandthinkmarketingdo.com

LOOK B4 U LEEP

College should be the best part in any educated persons life and it is always a memory to be cherished.When we are in college every day seem to be a new day and life is so colorful and exciting. Every student tries to be in their best outfit try to do well in cultural and also in the grades. We keep bubbling with enthusiasm and our energy levels are so high we try to play pranks on any given opportunity. I believe colleges should be a place to bring out all the dreams of a student into reality.It is a place to shape ones attitude which will eventually decide upon their altitude.It is a place to make the students try out or experiment.Colleges should be more a platform for a student to develop,practice what they are going to perform in their lives. But today colleges are running out of ideas . The most hilarious circular which i happened to come across is that students henceforth is not allowed to use mobile phones in the campus and they are not allowed to wear Jeans. An 18 year old can vote,marry,give birth to a child but cant wear a jean or carry a mobile phone . Are we going back to the stone age. Undoubtedly students get distracted through mobile phones and the crime through mobile phone is on the increase...But the issue is prohibiting mobile phones in campus is not going to solve the issue.It is said that students get distracted with messaging - if it is while lecturing hours, i fully agree. It is illogical to stop students from using mobile phones in the campus.If some one is found misusing it -they should be punished.It is time for us to think of solutions than to create problems. Saying NO to jeans is again ridiculous. I always tell my students don't just wear a dress, wear an attitude.People wear dresses for their comfort and if it is truly glaring fine.But a blanket ban on jeans need to be reconsidered.After all with this regimental approach still students use mobiles and walk around in jeans.So, why A RULE for the sake of a RULE.Let us be clear when we interact with the GEN NEXT. Let us say NO TO DRUGS,SMOKING,ALCOHOL. The administrators need to think sensibly b4 coming out with rules.Issues need to be presented properly to get resolved and let us try to be realistic.Lets condition their behaviour not their thinking and their space.

EAT..DRINK...BREATHE...ONLY CRICKET

The biggest entertainment of India for this year is CRICKET.The men in blue at the Caribbean islands will be the cynosure of all eyes. ( Its time for Politicians and movie makers to relax).Every one in this country for the next 45 days will be chewing just cricket. Brands,advertisers and marketers will be crushing their brains to be associated with world cup. Ambush marketing it is called as is the order of the day. Brands from cola to car to razor to televisions to insurance to sim cards to chocolates to tyres and of course all of us will be part of this event for the next seven weeks. Its time ... these architects behind Brands make the brand move away from the clutter and try to present them creatively to seek the attention and the wallet of the consumer. Ambush marketing is very effective if the strategy is effective. This world cup will make more Indian households to move towards Tata Sky (the active sport feature is very interesting) and Plasma Tv. I predict these two brands will maximize their sales followed by the travel and tourism industry which will spin off with more Indians travelling towards Caribbean islands to enjoy the, Beaches, Bear,Black and of course cricket.Am i too optimistic !!!! (seven weeks if we should chew cricket then India should be there in the last four -right?!). I bet - the one that is to win the world cup is !!!!!!!!!! why break the suspense(huh), the blue eyed boys -are the Indians and the South Africans. But like the billions of us i will be worshiping cricket and the win for India,bcoz here '' Cricket is a religion''. I am surprised why the govt of India still holds Hockey as our national game. Its time we call a spade a spade.(oh,lemme save that concept for my next blog).Come on folks lets Cheer TEAM INDIA since this is the best team of the World cup and the best ever team from India to the world cup. Join me in cheering the MEN IN BLUE.

DADA - HATS OFF

AXED,DROPPED,OUSTED,UNFIT,NONPERFORMER,SHOULD RETIRE, DUMPED, SIDELINED, NOT IN THE SCHEME OF THINGS,blah..blah..blah,every one connected, disconnected or unconnected with cricket WROTE OFF SAURAV GANGULY. The worste comments came from the so called coach and the chief selector and ofcourse the bunch of jokers of BCCI.There cant be a cricketer(the most successful captain) who could be treated this worse.The man who took the team to the finals of the worldcup after kapildev was made to carry drinks for the players. The man who taught us how to celebrate success was disgraced. Indians basically give up easily..come on INDIA learn from GANGULY how to bounce back to glory.Learn the never say die attitude.HE has made his willow to do the talking,he was the highest run getter in the most difficult pitches at south africa and when asked to open the one day international after two years - scored a swushbuckling 98runs. This man is undoubtedly the DADA of indian cricket.Cheers to the die hard fans of DADA...When the going gets tough,only the tough gets going.Business schools should bring a case study on GANGULY.

POPULATION

INDIA a country with not just enormous population,but itching to become the capital for AIDS and ofcourse known for CORRUPTION in a big way.India is shining just in the metros,the rich are becoming richer...poor are becoming poorer.Can we make INDIA better than the BEST. If so how ?