HOT STAR
The history of coffee is as rich as the brew itself, dating back more than a thousand years. The first coffee plants are said to have come from the Horn of Africa on the shores of the red sea.Originally, coffee beans were taken as a food and not as a beverage.to know more about HOT STAR...surf brandthinkmarketingdo.com
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Interesting to note the facts about coffee. Its origin from Africa, and the beans were taken as food instead of as a beverage. As rightly told, it is a long journey from the plant to the consumers. Recently say before ten years only, the growers could not sell their coffee in the open market and , It is the Government that fixed its price. The beauty is that the Grower were unaware of the actual price. But now many corporate are in the marketing field. As the technology developed so the roasting & brewing methods. The coffee is sipped not only for its flavour, but also to spend the time with friends and business associates. The time has come that a cup of coffee costs 100.00 Rs. Or more. The Ambience, the affordability, style ,quality, and other factors justifies this. The current trend - many retailers focusing in major cities, with their specific brand, the sipping coffee is not just for its taste and stimulating effect alone. To get into such shops is a status symbol nowadays. The younger generation spends 2 to 3 hours in such shops discussing their views, love, and all sorts of things. To enter and spend in such cafe, has become regular part and parcel of their behavior. Hence many corporate are willing to open spectacular stylish stores to satisfy the youngster’s thirst. The style has changed even in rural areas, where coffee shops are expected to be the place for reading news papers and meeting many peoples. The glamorous – branded coffee shops are also targeting rural areas too. Is Sipping coffee is for STIMULATION only—No- No-. It is a status symbol nowadays……..
November 15, 2007
Starbucks' TV advertising campaign launches Friday
CEO Jim Donald calls the TV campaign "a very culturally sensitive, product driven" marketing effort. He says Starbucks is getting into television advertising because "as we grow our stores, we're trying to reach out to this broader audience that maybe [has] not had a chance to experience Starbucks."
Starbucks tells Michigan coffee shop that its logo looks too familiar
Conga Coffee & Tea is using the sign on the left, which Starbucks says is a trademark infringement violation. Conga owner Michael Dregiewicz says Starbucks' worries that he's trying to emulate the chain are ironic. "Our customers hate their coffee," he says. "My sign is round and green and always has been. It's not even the same shade of green as theirs." (Detroit Free Press)
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