WOR(L)DLY DUEL

World over brands use opportunities to take pot shots between them.Marketing history is flooded with stories of their one-upmanship.Check this out for a starter: There was a board reading "coco-cola: Fourth floor," outside one of its India offices.Just a few inches above was a Pepsi board declaring "Pepsi everywhere"! Similarly, cricket world cup,96:After coco cola grabbed the official sponsorship,Pepsi ran ads: that said : 'Nothing official about it'. On the skies, after fine tuning the image makeover, Jet airways put up several billboards in mumbai declaring "WE'VE CHANGED".Instantly,kingfisher put up a billboard on top of it,reading "WE MADE THEM CHANGE".Jet had to pull out the Rs.90 lakh campaign,but kingfisher tag line still stands and also relevant. Big Bazaar, came out with some spoofy acts on its competitors,one of their print advertisement reads, " Shoppers! Stop.Make a smart choice! Saree's Rs..." another one " Change your lifestyle" and "Keep your west aside". They were calling their shots against Shoppers stop, Lifestyle and West side. Welcome to the world of guerrilla,ambush and direct hit marketing.Post those tales which you have come across.