CELEBRITY BRANDING
Branding came into existence to create an identity about the product and the craftsmen who made it, in the minds of a consumer. But today in order to attract consumers instantly register the brand in their minds, celebrities like Tiger Woods, Britney Spears and Sachin Tendulkar are roped in... to know more about CELEBRITY BRANDING...surf brandthinkmarketingdo.com
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Large multinationals have outsourced these segments to advertisement agencies wherein they endorse with a growing celebrity and catch the phase. It’s a key matter to do an observation whether this works or fails. Though both are given less importance by the consumers, the corporates should knock and revise their plans. Plenty of examples can be quouted on the grounds of Success and Failures happened to major brands which got endorsed to a social hero/heroine.
Celebrity Endorsement not only charges a huge pay bill to corporates but also creates a fatigue to consumers.
Its high time for corporates to consider wheather to prolong with celebrities or do an effective campaign to regain the recall value !
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