Educational Branding
The word Brand instantly brings to our mind names connected with pedigrees that help to sell products.They are rarely, if ever associated with universities or the quality of education in universities... to know more about Educational Branding...surf brandthinkmarketingdo.com
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4 comments:
excellent sir.. a well thought well presented paper.. the blog gives a clear idea on what exactly should be the aim of a modern collge.the institutes may have the best faculty and technical abilities but yes it should carve itself a recognisable space in a country which has a considerable number of colleges but very few we can really boast about.. iit's n iim's deserve what they have made for themselves.. a student from ther needs only his college id to get a job...
but on the flip side dont you belive that certain institutions in the shadow of branding have turned into pucca business place where the degress are sold at exhorbitant prices { recently manipal college of medicine was de-recogniased by medical council of india, rai university got derecognized by ugc etc}...another example which comes to my mind is arindam chodary's IIMM.. which carries a brand line "dare to think beyond iim's"..
yes brand is necessary ...but i have a feeling that most marketed colleges are not really the best.. colleges such as jbims rarely do advertising.. i am not sure about branded college is india..but yes i wish they would happen soon..
So is education an industry or a service sector?
service industry,lol..it is service sector.
Awesom blog!!
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